How to grade AI-generated posts for brand voice

Write the voice sheet first

You cannot grade against a voice you have not described. Before running any prompt, put these on one page.

• Three real posts that sound most like you, copied in full.
• Three words for how you sound. 'Dry, warm, brief' is more useful than 'friendly'.
• Words you never use. Every business has a few.
• How you address people. 'You', 'y'all', 'folks', first names.
• Your habits. Emoji or none. Hashtags or none. Exclamation marks or none.

Four checks for any draft

Each check takes under a minute. Together they turn 'this feels wrong' into something you can point at.

• Read it aloud. Read the draft straight after one of your real posts. If your voice changes as you read, the draft is off.
• Swap the name. Put a competitor's name where yours is. If the post still works unchanged, it says nothing particular about you.
• Scan the vocabulary. Circle any word from your never-use list, and any word you would have to look up.
• Find the detail. Look for one thing only your business would mention: a staff name, a street, a house rule.

Signs of generic copy

Generated text has habits. None of them is a fault alone. Several in one draft mean the generator has fallen back on its default voice.

• An opening question the reader did not ask.
• Adjectives in threes: 'fresh, vibrant and delicious'.
• A 'whether you are this or that' sentence.
• An emoji at the start of every line.
• A closing line that tells people not to miss out.
• A block of hashtags longer than the caption.

Marking the draft

Use three marks for voice: sounds like us, close, or a stranger. For 'close', write down what kind of edit fixed it. Swapping a word is cheap. Rewriting a sentence is not. A generator whose drafts need word swaps is saving you time. One whose drafts need rewrites is giving you a second job.

Check that the voice holds

One on-voice draft can be luck, so compare the drafts from all five prompts. The voice should be recognizable in each, at different lengths.

Then check memory. Give one correction, such as 'we never say treat yourself', and ask for a new draft the next day. If the phrase comes back, the generator did not keep what you taught it, and you will be repeating yourself every week.

Where Link AI fits

Among post generators our editorial choice is Link AI by Linkme, with one caveat on this criterion: nothing on Linkme's page explains how Link AI learns a brand's voice, so we make no claim that it does. The page does establish that Link AI writes the drafts, that you approve them, and that a draft from a colleague can be held at 'Needs review'. Each draft therefore passes a reader who knows the voice.

Take the voice sheet along when you book a demo to try Link AI. Run the five prompts, apply the four checks and ask what the agent draws on to sound like your business. The companion rubric covers platform fit.

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